2026 · Media Kit
Pioneer of
HairAI™
Candace Victoria Mitchell is a computer scientist, founder & CEO of MYAVANA, and the architect of a new category at the intersection of beauty, AI, and biometric data.
- 13yrs
- building beauty tech
- $50M
- MYAVANA valuation
- 4+
- retail giants powered
01 — Positioning
A revolution is taking place.
“AI is a revolution that is taking place right now — and you have to find your position in it.”
Candace Mitchell · Forbes BLK Summit
Visionary
Redefining hair as data — decoded through science, computer vision, and cultural intelligence.
Innovator
Patent-pending HairID™ and HairAI™ powering Ulta, Sephora, Unilever, and Amazon.
Technologist
Georgia Tech engineer building scalable, defensible infrastructure for personalized beauty.
02 — MYAVANA
Creating the future of hair care.
Candace is the architect behind a new era of personalized beauty — one powered by AI, data intelligence, and human-centered design. Her work transforms shopping into consultative journeys, delivering hyper-personalized recommendations while unlocking new revenue streams for the world’s largest beauty brands.
$5.9M
Series raise
$50M
Valuation
4+
Enterprise retail partners
03 — Making News
Architect of personalized beauty.
Featured by Forbes, Bloomberg, CNN, the New York Stock Exchange and other leading outlets — positioning Candace at the forefront of AI-driven consumer innovation.
- AxiosMyavana's mission to map the DNA of beauty and identity
- AfroTechMyavana secures retail partnership with Ulta Beauty
- ForbesNow she's CEO of a software startup worth millions
- AdAgeCandace Mitchell reshapes hair care with technology
- Authority MagazineMedium's Top Female Disruptors
On the record
“Candace Mitchell put her hair under a microscope — and started to see what no one else in the beauty industry could.”
— Axios, Apr 2025
04 — Recognition
A decade of firsts.
Recognition from the institutions defining the future of retail, technology, and culture.
Forbes 30 Under 30
Retail & E-Commerce
Vogue Business 100
Top Innovators
AdAge Tech Power List
Beauty & Retail
Sephora Accelerate
Fellow
BeautyMatter Innovator
of the Year
GT College of Computing
Hall of Fame Rising Star
05 — Bio
Faith, purpose, and innovation.
Candace Victoria Mitchell is a visionary technology entrepreneur and Founder & CEO of MYAVANA, the leading beauty technology company transforming the hair industry through science and technology. A computer scientist and Georgia Tech alumna, she pioneered the personalized hair care category with her patent-pending HairID™ system and HairAI™ image recognition technology.
Under her leadership, MYAVANA has become the trusted intelligence layer for the global beauty industry — powering personalized experiences for Ulta Beauty, Unilever, Sephora, and Amazon.
Through her consulting firm CVM Worldwide, Candace advises founders and organizations on building scalable, sustainable businesses designed to create long-term generational wealth. Her debut book, The Shift, and digital platform Shift TV offer spiritual insight on navigating personal growth and cultural transformation.
Board service
- Invest Atlanta — Women’s Entrepreneurship Initiative
- Georgia Allied Innovation Network (GAIN)
- Silence The Shame
- Georgia Tech College of Computing Advisory Board
06 — Blog
The Daily Shift.
A daily field note from the entrepreneurial journey — lessons on building, raising, leading, and staying rooted in purpose.
The pivot isn't failure — it's data.
Every product I've killed taught the next one how to survive. Founders don't lose when they change direction; they lose when they refuse to listen to what the market is quietly telling them.
Raise capital on your terms, or don't raise at all.
The wrong yes on a term sheet costs more than a hundred no's. Protect the cap table like you protect your peace — because one day, they're the same thing.
Culture is the algorithm you ship every morning.
Your team runs the code you write with your tone in the Monday standup. Rewrite it with intention.
Faith is a business strategy.
I've closed deals I had no logical reason to believe in. Conviction is contagious — investors, partners, and customers all buy it before they buy the product.
06 — Community
Transforming our communities.
Candace launched Vibe<ATL> in the Klaus Advanced Computing Building at Georgia Tech to grow AI participation and turn the next wave of economic disruption into an opportunity for local transformation.
77
builders engaged
10
tech company partners
30
solutions demo'd
1
growing movement
Let’s innovate
Book Candace.
For speaker inquiries, partnerships, and interview requests, please contact Shirley Dickerson, Global Brand Manager.